Wednesday, April 27, 2011

Apple iPad 2 arrives in India on April 29


The second generation of the world's best selling tablet computer, the Apple iPad is officially landing in India on April 29. On 20th April, Apple COO Timothy Cook told investors that they would roll out the new iPad 2 model to 13 more countries as early as next week.The iPad 2 will start selling in Japan on April 28 and on April 29 in India and nine other countries.

Apple, transitioning to the new iPad 2 introduced on March 11, couldn’t make enough to meet demand. The shortfall led to lower sales than analysts predicted. Apple is ramping up production as it prepares to start selling the tablet computer in 13 additional countries this month, Chief Operating Officer Tim Cook said on a conference call yesterday.

The Apple announcement did not mention the prices in Indian rupees or any specific pricing for India. According to Apple, he iPad 2 with Wi-Fi will be available for $499 (Rs 22,161) for the 16GB model, $599 (Rs 26,602) for the 32GB model and $699 (Rs 31,043) for the 64GB model. iPad 2 with Wi-Fi + 3G will be available for a suggested retail price of $629 (Rs 27,934) for the 16GB model, $729 (Rs 32,375) for the 32GB model and $829 (Rs 36,816) for the 64GB model.

Even before Apple announced the official release of the iPad 2 for India, it was already available in the Indian market through online shopping sites, such as HomeShop18.com, and a number of retail vendors.

The iPad 2 is thinner than the iPhone 4, twice as fast as the first generation iPad and is also camera-equipped for taking photos and video chatting. The battery life is also the same as the original - about 10 hours of usage and a month on standby.

The iPad 2 was launched on March 11 in the US and went on sale in 26 other markets from March 26. Apple has been criticised for its delayed releases in the Indian market, often only months before the company announces a new generation of the product. With a relatively early release in India, Apple could be making amends to appease consumers and sceptics in one of the world's largest growing markets for consumer electronics.

Apple sold 4.7 million iPads of both kinds in its latest quarter. Apple launched the original iPad last April, and it's turned out to be the first really successful tablet computer. The company has sold 19.5 million iPads through the latest quarter. According to Apple the demand for iPads is greater than the supply and the company couldn't manufacture the new iPads fast enough.

The rush for iPads sparked dozens of copycat touch-screen devices, but so far, none have broken into the mainstream consciousness the way the iPad has.

Apple's iPad is expected to continue to dominate the tablet market, controlling more than half of the tablet market for the next three years, but its share is seen gradually declining to 47 per cent in 2015 from 69 per cent this year, giving way to Android devices.